Market Research Analyst
Note: Completion of a TAFE SA course does not guarantee an employment outcome. Formal requirements other than educational qualifications (eg licensing, professional registration), may apply to some occupations.
| Job Prospects |
Good; employment for this occupation is expected to grow very strongly to 2014-15. |
| Salary Range |
$25,000 to $100,000 |
| Brief |
Do you have good analytical, evaluation and communication skills? Then you may be well suited to a career as a market research analyst.
There are just over 146 people working as market research analysts in South Australia. Employment is largely full-time and most work in the Professional, Scientific and Technical Services industry. Over half of persons in this occupation are females and most are employed in the Adelaide metropolitan area. This occupation has a younger age profile with less than a third of those employed aged 45 years or older. |
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TAFE SA courses that may be relevant for: Market Research Analyst
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Introduction
Are you interested in learning why people demonstrate social behaviours such as smoking or speeding, or how products such as Coca Cola have become such success stories? Market research analysts carry out investigations to determine the reasons behind behavioural patterns and whether there is a 'market' for products or services.
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Education Requirements
TAFE SA offers the following courses that may assist in finding employment in this occupation:
Certificate IV in Marketing
Diploma of Marketing
Advanced Diploma of Marketing
A degree in business or commerce at university with a major in marketing can also help you land a job as a market research analyst. Graduates of statistics, psychology, economics, behavioural sciences or computer sciences are also able to enter this occupation.
The University of South Australia offers a Bachelor of Management (Marketing) degree.
The University of Adelaide offers a Bachelor of Commerce (Marketing).
Flinders University offers a Bachelor of Business (Marketing) degree.
The Australian Market and Social Research Society (AMSRS) offers a Certificate of Market Research for students in business studies or marketing at participating universities. This certificate is generally recognised by government and industry organisations as a standard of competence in market research theory.
Career Path
Market researchers may work for organisations that make and market products such as cars, magazines, food, clothing and appliances. They may also work in radio and television networks. In recent years, government bodies have also made increasing use of market research services. There are also market research firms that offer their services on a consulting basis.
Employment forecasts indicate above average growth for market research analysts. Advancement opportunities in this sector are heavily dependent upon one's capacity to market oneself.
Industries
Finance and Insurance, Government Administration and Defence, Property and Business Services
Nature of the Job
Market researchers should be able to tap into how people think. This will help you progress in this type of work. You should have a thirst for knowledge, an interest in people and what makes them tick, tenacity and attention to detail, and being a good listener are musts. Market research analysts are mostly employed in marketing and business management services. The remainder work in government administration, education and larger firms that employ their own market analysts.
Typical Physical Working Environment
Excellent communication and interpersonal skills as well as analytical and statistical ability are very desirable characteristics for success in this occupation.
Market research analysts work mostly in office settings. They may be required to work long hours, which may include evening or weekend work, in order to meet deadlines. The job offers great flexibility, which can compensate for the long hours involved.
Typical Occupational Example
As part of their job, market research analysts also identify factors that may improve acceptance of goods or services, measure potential markets, help companies determine their position in the marketplace and measure customer satisfaction. Tasks carried out by market research analysts include monitoring industry statistics and trends in trade literature, collecting and analysing information about competitors and market shares, conducting or commissioning primary research, for example telephone surveys, or surveys of secondary (published) sources, purchasing research from external sources, and analysing and presenting research outcomes.
Earning Potential
The starting salary is about $25,000 per year and for some it may go as high as $100,000.
Further Information
For further information about all TAFE SA Courses, phone 1800 882 661 or enquire online